About a2Sustainabilty

A2Sustainability aims to bring A2Risk’s leading risk profiling approach to sustainable investing.

Sustainability has become a central part of many investment strategies and there is a growing universe of products available that take into account environmental and social considerations, as well as traditional financial data. A2Sustainability’s questionnaire is designed to help advisers understand how this translates to their clients’ investment attitudes, ensuring they are fully informed when making investment decisions.

In 2021, after several discussions with clients, we drafted a sustainability focused questionnaire and tested it with the help of YouGov, the leading national survey group. Further testing with market research company Ignition House helped us refine the statements used to produce the Attitude to Sustainability Questionnaire (ATSQ).

We are also able to conduct custom research and bespoke product development to suit your needs – contact us today to find out how we can help you serve your clients better.

Meet our team

A2Sustainability’s team have decades of experience in academia and financial services

Dr Alistair Byrne
Dr Alistair Byrne, CFA
Director / Founder

Dr Alistair Byrne, CFA, is a co-founder of A2Risk and co-developed the ATRQ.

Alistair has held a number of senior roles in investment management and consulting in his career. He has also held academic positions at the University of Edinburgh and the University of Strathclyde business schools. Alistair is a fellow of the Pensions Institute at Bayes Business School.

Dr David Blake
Dr David Blake
Director / Founder

Professor David Blake is a co-founder of A2Risk and co-developed the ATRQ.

David holds several roles across academia and the pensions industry. He is Professor of Finance at Bayes Business School, where he is also director of the Pensions Institute, which he founded in 1996. David is also chairman of research and training company Square Mile Consultants and chaired the Independent Review of Retirement Income, a two-year review of the UK’s post-retirement landscape published in 2016.

Dr Alistair Haig
Dr Alistair Haig, CFA

Alistair Haig, CFA, is a director of A2Risk and focuses on questionnaire design and testing. He also leads projects to design online investment journeys for clients.

Alistair has more than 20 years of experience in quantitative investment research, investment analysis and investment risk, including with companies such as AEGON, UBS, and Baillie Gifford. He was also a research fellow at the University of Edinburgh Business School.

Iain Horn
Iain Horn
Business Consultant

Iain Horn is a business consultant at A2Risk, working with our key clients.

A qualified actuary, Iain has held several senior management roles at financial services groups including AEGON, Alliance Trust, Barrie & Hibbert (now Moody’s Analytics), and the Financial Conduct Authority. He is now an independent consultant on business and regulatory matters.

Iain commissioned Alistair Byrne and David Blake to develop the original version of the ATRQ in 2006 while he was Managing Director at DecisionsDecisions, a sister company of Barrie & Hibbert.